🎙️'When You're in the Middle, No One Cares'

An analysis of what makes celebrity brands succeed or fail. Featuring Goop, Rhode, As Ever, and more, with branding expert Ana Andjelic.

Jan 26, 2026

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12 min read

The latest

The Birkin Game Isn't That Complicated

The "rules" are far less opaque than they seem.

Jan 22, 2026

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10 min read

Retail Confessions: Harrods and What Extreme Wealth Really Buys

"Rules don’t apply to people who have money like that."

Jan 20, 2026

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14 min read

Retail Confessions: Chanel, Part III

"These women who buy white Chanel bags think that they can wear indigo denim with it. It's never going to work."

Jan 15, 2026

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13 min read

Fashion's 'Recession of Size Inclusion'

"The root of the problem is that a lot of fashion is run by older white men, so their ideas about women are apparent," says model Lauren Chan.

Jan 14, 2026

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13 min read

Pull up a seat.

Back Row is a reported fashion and culture newsletter covering luxury, celebrity, and power, with context, sourcing, and judgment — not PR.

Retail Confessions

Retail Confessions: Harrods and What Extreme Wealth Really Buys

"Rules don’t apply to people who have money like that."

Jan 20, 2026

•

14 min read

Retail Confessions: Chanel, Part III

"These women who buy white Chanel bags think that they can wear indigo denim with it. It's never going to work."

Jan 15, 2026

•

13 min read

Retail Confessions: Ralph Lauren

"[Anna Wintour] says, 'If you can’t do it, just tell me. Don’t promise it and not do it.' And I just say, 'I’ll have it done.' And she says, 'OK.' Then she leaves and I panic."

Dec 16, 2025

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14 min read

Retail Confessions: The Neiman Marcus Flagship

"It was like, 'Oh, $6,000 earrings for my 12-year-old granddaughter.'"

Nov 4, 2025

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13 min read

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🎙️'When You're in the Middle, No One Cares'

The latest

The Birkin Game Isn't That Complicated

Retail Confessions: Harrods and What Extreme Wealth Really Buys

Retail Confessions: Chanel, Part III

Fashion's 'Recession of Size Inclusion'

Pull up a seat.

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Retail Confessions: Ralph Lauren

Retail Confessions

Retail Confessions: Harrods and What Extreme Wealth Really Buys

Retail Confessions: Chanel, Part III

Retail Confessions: Ralph Lauren

Retail Confessions: The Neiman Marcus Flagship

Get in Touch

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